Steel, Cerium, and Soft Power: Shenlong’s New Alloy Ambitions Fly Under the Radar

Aug 6, 2025

Highlights

  • Shenlong New Materials secures approval for a 7,000-ton-per-year rare earth metals and alloys project in Inner Mongolia
  • Project involves producing strategic metals like PrNd, cerium, lanthanum, and ferrogadolinium with a modest $8.16 million investment
  • The project represents part of China's broader strategy to quietly strengthen its rare earth metallurgy capabilities at the provincial level

On August 6, 2025, Asian Metal reported that Inner Mongolia Shenlong New Materials Co., Ltd. (opens in a new tab) has secured approval from the Inner Mongolia Department of Industry and Information Technology to launch a new 7,000-ton-per-year rare earth metals and alloys project. The facility—an expansion of its existing plant in the Kundulun Economic and Technological Development Zone—will churn out a mix of high-demand rare earth outputs: 2,300 tonnes of PrNd metal, 1,700 tonnes of cerium, 1,300 tonnes of lanthanum, 1,500 tonnes of lanthanum-cerium alloy, and 200 tonnes of ferrogadolinium. Completion is expected within 24 months, with a modest total investment of 58.63 million yuan (roughly $8.16 million USD).

Solid Facts, Quiet Stakes

The basic data checks out. Shenlong has a legitimate footprint in Kundulun, and the project aligns with China’s broader industrial strategy of scaling downstream rare earth metallurgy. The listed metals serve key roles in everything from permanent magnets (PrNd) to polishing compounds (cerium), hydrogen storage (lanthanum), and magnetic refrigeration (ferrogadolinium). A 24-month buildout for this scale of project is realistic, and the capital cost—while lean—is plausible given partial facility reuse and Chinese cost structures.

The report, while dry, avoids overhyping the deal. There’s no inflated job creation number or speculative language about foreign partnerships or global dominance. It's a rare example of sober reporting in a space often marred by hyperbole.

The Unspoken Context: A Bigger Pattern

What’s left unsaid may matter more than what’s written. This buildout is part of a broader trend: China is quietly—but aggressively—fortifying its rare earth alloys and metals capacity at the provincial level. These alloys are the gateway to magnet production, defense applications, EV motors, and cooling technologies—all sectors where Western nations are scrambling to play catch-up.

The size of this project might seem modest, but it speaks to density: China isn’t relying on a few mega-factories; it’s constructing a latticework of specialized nodes, each contributing to a diversified, flexible supply chain ecosystem. For the U.S., EU, and Japan—still focused largely on upstream mining—the message is clear: metallurgy matters.

Conclusion: WorthWatching, Not Just for the Tonnage

There’s no misinformation in this report—just omission by understatement. Shenlong’s project may not make global headlines, but it adds another brick to China's vertically integrated wall of rare earth dominance. Investors and policymakers in the West should take note—not because this project is loud, but because it’s quiet.

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By Daniel

Inspired to launch Rare Earth Exchanges in part due to his lifelong passion for geology and mineralogy, and patriotism, to ensure America and free market economies develop their own rare earth and critical mineral supply chains.

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