Highlights

• China's largest light rare earths producer reviews robust July 2025 operations with strategic priorities focused on market expansion and efficiency.
• Company leadership aims to achieve annual KPIs through cost control, operational discipline, and enhanced compliance management.
• Northern Rare Earth Group sets long-term growth strategy, preparing '15th Five-Year Plan' to elevate operational and strategic positioning.

Northern Rare Earth Group (China Northern Rare Earth, SHA: 600111) convened its July 2025 operations review meeting (opens in a new tab), with Chairman and Party Secretary Liu Peixun and General Manager Qu Yedong leading the session alongside senior executives, department heads, and subsidiary managers.

The meeting reported that July’s production and business operations met or exceeded planned targets, with overall performance described as “good.” Company leadership emphasized the need to unify thinking, strengthen consensus, and conduct thorough gap analyses to both extend existing strengths and close performance shortfalls, aiming to achieve all annual key performance indicators (KPIs) at high standards.

Strategic Priorities Highlighted

• Market Expansion & Customer Service: Intensify external market development and integrate sales with robust customer service.
• Cost Control & Efficiency: Benchmark against top performers, cut production costs, strengthen integration between operations and finance, and implement precise cost-analysis measures.
• Operational Discipline: Address slow inventory turnover and high levels of overdue accounts through root-cause analysis and targeted corrective actions.
• Compliance & Risk Management: Enhance compliance awareness, adopt measurable standards, and mitigate operational risks.
• Innovation & R&D Investment: Drive high-quality growth in rare earth permanent magnet motors, mobilize cross-team collaboration, and strategically allocate R&D expenditures with increased technology investment.
• Long-Term Planning: Prepare the company’s “15th Five-Year Plan” with a high-level, forward-looking approach to support sustainable, high-quality growth.

Management Expectations

Executives stressed strict execution of higher-level directives, improvement of management capabilities, accountability, mutual learning, and pragmatic action to address performance gaps. The goal: elevate Northern Rare Earth’s operational and strategic position to “new heights.”

Northern Rare Earth is China’s largest producer of light rare earths and a critical global supplier in the permanent magnet supply chain, giving its internal operational moves significant market relevance.

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