Highlights

• Innuovo Technology obtained export licenses for permanent magnet products under China's new regulatory export control framework.
• The company has an annual blank magnet production capacity of 13,000 tonnes and reported 6,200 tonnes of finished magnet sales in 2024.
• China continues to assert strict control over rare earth supply chain exports through a selective licensing mechanism.

Innuovo Technology Co., Ltd. (opens in a new tab) has officially received export licenses for certain permanent magnet products, which are now subject to China’s tightened export control regime, according to an announcement dated June 19.

The move signals Beijing’s continued selective approval of downstream rare earth product exports, even as broader trade restrictions remain firmly in place. The company operates two key production hubs in Hengdian and Ganzhou, with an annual blank magnet production capacity of approximately 13,000 tonnes. Operating at roughly 80% utilization, Innuovo reported 6,200 tonnes of finished magnet sales in 2024, with 20–30% of that volume exported.

The approval confirms Innuovo’s compliance with the Ministry of Commerce’s new regulatory framework, which requires downstream rare earth manufacturers to apply for export licenses under national security and industrial policy provisions. While this approval allows Innuovo to resume some international shipments, it also underscores that Beijing retains strict control over who may access the global market.  Asian Metal covered the news (opens in a new tab).

Rare Earth Exchanges analysts view this as a calculated move by Chinese regulators, approving exports from key players with proven compliance records while reinforcing the licensing system as a gatekeeper mechanism. Innuovo’s case may serve as a model for other domestic firms seeking access to global markets. Still, the long-term direction remains clear: China is asserting tighter oversight of its value-added rare earth supply chain.

Company Profile

Innuovo Technology Co., Ltd. (Shenzhen Stock Exchange: 000795) is a diversified Chinese high-tech enterprise specializing in rare earth permanent magnet materials, electromechanical intelligent manufacturing, health equipment, and consumer electronics. Founded in 1997 with a registered capital of ¥1.134 billion, Innuovo is a leading domestic producer of NdFeB magnetic materials used in applications ranging from wind turbines and EVs to smartphones and industrial motors. The company also manufactures motors, electric mobility devices (e.g., scooters and wheelchairs), speakers, and true wireless stereo (TWS) audio products. It holds over 2,300 patents, including more than 300 invention patents, and has played a significant role in drafting 66 national and industry standards. Innuovo is recognized as a national high-tech enterprise and operates advanced R&D centers and postdoctoral research stations. With a strong emphasis on innovation and international collaboration, Innuovo is positioned as a strategic player in China's rare earth industrial value chain and advanced manufacturing sectors