Nissan Slashes EV Production Plans Amid Rare Earth Crunch Triggered by China Export Curbs

Jul 8, 2025

Highlights

  • Nissan scales back new Leaf EV production due to China's rare earth export restrictions.
  • Rare earth elements are crucial for EV motor manufacturing, creating significant supply chain challenges.
  • China's strategic control over critical minerals threatens global electric vehicle industry expansion.

In a direct consequence of Chinaโ€™s tightening grip on rare earth exports, Nissan Motor Co. has scaled back its production plans for the new Leaf electric vehicle (EV) model set to launch later this year, according to Kyodo News and confirmed by Reuters (opens in a new tab).

The rare earth shortage, sparked by Chinaโ€™s ongoing export restrictions, is impacting critical EV component supply lines. The new Leafโ€™s adjusted rollout is particularly damaging for Nissanโ€™s broader restructuring efforts, which include seven factory closures and a 15% workforce reduction globally.

The impact doesnโ€™t stop with Nissan. Suzuki Motor Corp. has also suspended production of its popular Swift subcompact, citing the same supply shock from Chinaโ€™s restrictions, Reuters reported last month.

Rare earth elements, especially neodymium, praseodymium, dysprosium, and terbium, are essential to the permanent magnets used in EV motors and drivetrain systems. Without consistent access to these materials, automakers are forced to delay launches, alter designs, or scale back output, potentially costing billions in lost sales and eroded market share.

REEx Investor Analysis:

  • Will other Japanese and Western automakers with China-dependent supply chains also face cuts?
  • Can rare earth supply chain alternativesโ€”like Australiaโ€™s Lynas, USAโ€™s MP Materials, or Vietnamโ€™s Dong Pao minesโ€”ramp up quickly enough to fill the gap?
  • How soon before Chinaโ€™s curbs drive EV companies to vertically integrate or shift to alternative motor technologies (e.g., induction motors or ferrite magnets)?

This disruption spotlights the strategic leverage China holds over global EV ambitionsโ€”and underscores how vulnerable even top-tier manufacturers are to material supply decisions made in Beijing.

Rare earths arenโ€™t just a strategic materialโ€”theyโ€™re now a production bottleneck. Nissanโ€™s setback serves as a wake-up call: the EV transition cannot progress faster than the availability of critical minerals allows.

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By Daniel

Inspired to launch Rare Earth Exchanges in part due to his lifelong passion for geology and mineralogy, and patriotism, to ensure America and free market economies develop their own rare earth and critical mineral supply chains.

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