Highlights

• Zacks praises GM's supply chain diversification efforts, but over 90% of high-performance rare earth magnet processing still flows through China, making true independence nearly impossible.
• China's November 2025 export rebound shows that rare earth magnet supply is controlled by policy discretion, not market forces—highlighting a critical structural risk often overlooked by optimistic analyses.
• Rare earth magnets, unlike semiconductors which can be fabricated elsewhere with capital and time, require specific geology, chemistry, and decades of process know-how that cannot be easily replicated.

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A recent Zacks Investment Research commentary (opens in a new tab) presents General Motors (opens in a new tab) as a model of supply-chain foresight—methodical, diversified, and increasingly insulated from disruption. The piece highlights GM’s long-running effort to secure battery materials and rare earth magnets, emphasizing North American sourcing “wherever possible.” On its face, this is accurate. GM has invested early, taken equity stakes upstream, and learned hard lessons from semiconductors.

But rare earth magnets are not lithium brine or aluminum billet. They are the most geopolitically concentrated industrial inputs on Earth. And that reality deserves sharper treatment than the soothing tone Zacks adopts.

What the Zacks Analysis Gets Right—Quietly

The article is correct on several core facts. GM has spent years diversifying suppliers. It has lined up alternatives where available. And compared with peers, it is better positioned. That distinction matters: Ford’s Novelis shock and the billion-dollar EBIT (opens in a new tab) hit underscore how fragile Tier-1 dependencies can be. Honda’s vertical-integration ambitions, meanwhile, acknowledge the same truth from a different angle—control or be controlled.

Zacks is also right to note that operational preparedness is now a competitive advantage. In a world of fires, trade spats, and export permits, redundancy is valuable.

Where Optimism Slips into Narrative Comfort

What the Zacks piece largely sidesteps is the structural constraint: over 90% of high-performance rare earth magnet processing still runs through China. Even “alternative suppliers” often trace back—chemically, contractually, or technologically—to Chinese separation and sintering capacity.

Recent China Customs data show rare earth magnet exports rebounding sharply in November 2025 after Beijing relaxed controls. That rebound may ease short-term pressure, but it also reinforces the imbalance. Supply did not diversify; it merely resumed.

The suggestion that government-level “chip talks” with China might stabilize magnet risk further reflects a common analytical shortcut—treating semiconductors and rare earths as interchangeable policy problems. They are not. Chips can be fabbed elsewhere with capital and time. Heavy rare earth magnets require geology, chemistry, and decades of process know-how.

The Real Signal Investors Should Watch

The most important signal in this story is not GM’s confidence—it is China’s discretion. Export volumes rise or fall by policy choice, not market forces. That asymmetry remains the system’s fault line.

GM may be among the best prepared. But preparedness is not independence. Not until real, comprehensive, durable and enduring critical mineral and rare earth element industrial policy emerges out of DC.

Citation

Zacks Investment Research, December 19, 2025

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