Highlights

• Kebairui Company was featured at the 2025 Zero-Carbon China Green Industry Investment Conference in Sichuan, receiving a high-level delegation inspection led by national political and energy officials.
• The company emphasized rare earths' critical role in EV motors, wind turbines, aerospace, and defense while highlighting its competitive advantages from hydropower access, advanced production, and A-rated environmental compliance.
• The showcase demonstrates China's strategy to integrate rare earth production with dual carbon goals, reinforcing domestic control over the global supply chain while positioning itself as a climate leader.

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Kebairui Company took center stage at the 2025 “Zero-Carbon China” Green Industry Investment Conference held in Ebian Yi Autonomous County, Sichuan Province. Recognized as a key industrial enterprise, Kebairui was selected for on-site inspection and presentation among a small group of nationally significant firms.

On November 4, a high-level delegation led by Dai Gongxing, member of the 12th National Committee of the Chinese People’s Political Consultative Conference, and Sun Yaowei, former senior inspector of the National Energy Administration, visited Kebairui’s facilities. General Manager Zhu Yubin welcomed the group and guided a detailed tour of the company’s rare earth operations.

Rare Earths at the Center of China’s Green Industrial Push

During the visit, Kebairui’s management team provided a comprehensive overview of the rare earth supply chain and its essential role in strategic sectors—from electric vehicle drive motors and wind turbine generators to precision optics, aerospace, and defense. Rare earth metals, the company emphasized, are the irreplaceable “vitamins” of modern industry.

Zhu highlighted the firm’s dual strengths: advanced production processes and strict quality control, combined with the abundant hydropower resources of Ebian and strong policy support from provincial and local governments. This, he said, gives Kebairui a unique competitive edge as China accelerates its shift toward low-carbon industrialization.

The company’s commitment to environmental stewardship was also spotlighted. Kebairui achieved an “A” performance rating for air quality compliance in 2024 and was designated a Sichuan Provincial Green Factory. It is now applying for National Green Factory status.

Implications for the West

Kebairui’s showcase underscores China’s intent to integrate rare earth production with its national “dual carbon” (emissions peak and neutrality) goals—linking resource extraction, renewable energy, and high-tech manufacturing in a unified green-industrial strategy.

For Western economies, this demonstrates how Beijing continues to blend industrial policy with environmental branding, reinforcing domestic control over the global rare earth value chain even as it positions itself as a climate leader.

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