Lynas Rare Earths and Noveon Magnetics: The Alliance That Could Redefine Western Magnet Supply

Oct 20, 2025

Highlights

  • Lynas Rare Earths (ASX.LYC) has signed an MoU with Texas-based Noveon Magnetics to create a fully traceable U.S. rare earth supply chain from mine to magnet, positioning itself as a key player in America's strategic mineral independence.
  • The company's stock has surged 195% year-to-date, driven by its unique position as the world's largest non-China rare earth producer with capacity to supply both light (NdPr) and heavy (Dy, Tb) oxides from expanded Australian operations.
  • While some analysts label the stock overvalued, the partnership represents geopolitical infrastructure rather than just a materials play, with execution risks around scaling capacity and regulatory navigation remaining key investor considerations.

Lynas Rare Earthsโ€™ (opens in a new tab) (ASX.LYC) newly inked Memorandum of Understanding (MoU) with Texas-based Noveon Magnetics is more than a handshakeโ€”itโ€™s a bid to weld together a fully traceable U.S. supply chain from mine to magnet. Coming amid global realignment of strategic minerals, this partnership ties the worldโ€™s largest non-China rare earth producer to Americaโ€™s leading rare earth magnet recycler. Together, they represent the missing pieces in Washingtonโ€™s quest for a secure, domestic magnet ecosystem.

Lynasโ€™s investor presentation confirms itโ€™s already producing both light (NdPr) and heavy (Dy, Tb) oxides from its expanded Mt Weld and Kalgoorlie operationsโ€”making it uniquely positioned to feed Noveonโ€™s circular magnet manufacturing.

What Rings True

A Simply Wall St analysis (opens in a new tab) today (Sunday October 19, 2025) correctly notes that Lynasโ€™s share price has skyrocketedโ€”up nearly 195% year-to-date. That momentum aligns with the companyโ€™s โ€œTowards 2030โ€ strategy, which emphasizes scaling NdPr output to 12,000 tonnes annually and embedding into downstream magnet supply chains. ย Itโ€™s factual that Western governments, particularly the U.S. and Japan, are backing these diversification plays with subsidies, loans, and offtake guarantees.

Moreover, Lynasโ€™s integration of Kalgoorlieโ€™s cracking and leaching facilityโ€”Australiaโ€™s first downstream rare earth processorโ€”was confirmed in September 2025 investor materials. The plantโ€™s output feeds Malaysia, closing a critical loop in refining capability.

Diverging Views?

The โ€œovervaluedโ€ narrative leans heavily on speculative valuation metrics rather than operational fundamentals. Lynasโ€™s current share surge is indeed fueled by sentimentโ€”but labeling it โ€œ35% overvaluedโ€ ignores the strategic premium attached to being the only producer of separated heavy rare earths outside China. This isnโ€™t a mere materials play; itโ€™s geopolitical infrastructure.ย  Security emerges as price premium.

Still, optimism warrants caution. Execution risks remain: scaling new capacity, stabilizing Malaysiaโ€™s throughput, and navigating regulatory frictions in both jurisdictions.

Why This Matters

The recent MoU signals the dawn of a vertically integrated ex-China magnet chainโ€”Australia mines, processes, and ships, while America recycles and remanufactures. For investors, itโ€™s a tangible milestone in rebuilding rare earth sovereignty. But it also raises the stakes: failure could echo through defense, EV, and energy sectors relying on NdPr magnets.

In essence, Lynas isnโ€™t just selling oxides anymoreโ€”itโ€™s selling independence, and it needs to move fast.

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By Daniel

Inspired to launch Rare Earth Exchanges in part due to his lifelong passion for geology and mineralogy, and patriotism, to ensure America and free market economies develop their own rare earth and critical mineral supply chains.

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