Highlights

• Liu Peixun leads site review of Northern Rare Earth's magnet materials division.
• Emphasis on operational excellence and expansion.
• Company aims to build a 'world-class rare-earth champion' through improved processes, quality, and strategic growth.
• Potential global market impact with increased magnet production and quality.
• Reinforcing China's critical minerals supply chain leadership.

---

On August 28, Liu Peixun—party secretary and chairman of Northern Rare Earth (China Northern Rare Earth Group High-Tech Co., Ltd.) and a deputy GM of Baogang Group—led an on-site review (opens in a new tab) of the company’s magnet materials arm at Beijing Sanjili. Joined by deputy party secretary and general manager Qu Yedong, Liu toured production shops, the phys-chem lab, and offices before chairing a working session.

What’s New

Liu issued a clear operating mandate: strengthen a “one-team” culture and internal coordination; pursue continuous improvement in process and management; drive precision and refinement to lift product quality and value-add; tighten compliance and risk control; invest in and rely on employees while sharing gains with them; raise efficiency; and plan for expansion to increase industrial scale—aiming to build a “world-class rare-earth champion.” No production figures or capex were disclosed, but the directives point to nearer-term operational upgrades and longer-term capacity growth at the magnet materials unit.

Why this Matters for Business

• Downstream push: The emphasis on the magnet arm signals continued movement beyond oxides into higher-margin NdFeB magnet manufacturing—where demand from EVs, wind, and defense remains strategic.
• Quality & value-add: Calls to “make it precise and make it excellent” suggest targeting premium customers and export markets that require tighter specs and reliable performance.
• Governance & risk: The compliance drumbeat hints at stricter internal controls—useful for global audits, sensitive-sector customers, and potential future partnerships.
• Scale signal: Repeated references to efficiency and scale-up foreshadow additional magnet capacity or process debottlenecking, even if timelines and budgets weren’t stated.

Potential implications for the U.S. and the West

If Northern Rare Earth upgrades quality and scales magnet output, global supply could loosen at the high end, adding price pressure for Western producers and reinforcing China’s grip on critical magnet components. For U.S. and allied supply-chain strategies, this underscores the urgency of accelerating non-China magnet capacity, qualifying alternative supply, and supporting domestic downstream integration to avoid renewed dependence.

SASAC

Rare Earth Exchanges (REEx) has detected from multiple sources an intensification of urgency in China state-owned enterprises involving the rare earth element supply chain.

The West is awakening to the monopolistic entanglement controlled by the state via the State-owned Assets Supervision and Administration Commission of the State Council (opens in a new tab) (SASAC). Ultimately, the leadership of the Communist Party of China (opens in a new tab) oversees the rare earth complex of China.

Source nuance: This item reflects an official leadership “inspection and guidance” visit—a common format in Chinese SOEs—used to telegraph priorities across the corporate group. While concrete KPIs weren’t revealed, the messaging typically precedes operational follow-through. 

Disclaimer: This news item originates from media of a state-owned entity; the information should be verified by an independent source.

©!-- /wp:paragraph -->