Highlights
- Kingston-based Cyclic Materials raises $55 million to scale rare earth recycling operations across North America and Europe.
- Major challenges include low material recovery rates, complex processing, and competition with Chinese mined rare earth elements.
- Automakers like Jaguar Land Rover and BMW invest in rare earth recycling as a strategic future-proofing approach.
Cyclic Materials, (opens in a new tab) a Kingston, Ontario-based rare earth recycling firm, has secured an additional $2 million investment from InMotion Ventures (opens in a new tab), the investment arm of Jaguar Land Rover (JLR), bringing its Series B funding round to $55 million.
Use of Funds
The funding aims to scale operations across North America and Europe, advancing the company’s MagCycle and REEPure technologies to process rare earth elements (REEs) from end-of-life products, such as electric vehicle (EV) motors, wind turbines, and electronics. The growing interest from major corporate players—including Microsoft, Hitachi, BMW, and specialized investment funds like ArcTern and Fifth Wall—signals the critical need for rare earth recycling in securing supply chains amid increasing geopolitical tensions and China’s dominance in the sector.
Challenges
But despite the excitement, the rare earth recycling business faces serious hurdles that remain unaddressed. While Cyclic Materials claims to be pioneering a “circular supply chain” for rare earth elements, the economic and technical challenges of recycling REEs are formidable.
The material recovery rates from e-waste and EV motors remain low and expensive, requiring complex chemical processes that often fail to compete with newly mined rare earths from China, which enjoys state subsidies and lower production costs.
Additionally, the logistics of collecting, sorting, and processing REE-rich waste at scale is far from a seamless process—especially given the high variability in magnet compositions and contamination issues.
Infrastructure Challenges
Even more pressing is the lack of existing infrastructure to support a full-scale rare earth recycling industry.
Unlike battery recycling, which has seen rapid development, REE recycling is fragmented, with no unified supply chain or established regulatory framework to drive widespread adoption. This means that even with $55 million in funding, Cyclic Materials will struggle to reach economies of scale without further government incentives, industrial buy-in, and major advancements in separation technologies.
The involvement of major automakers like Jaguar Land Rover and BMW suggests that the auto industry is eyeing rare earth recycling as a future-proofing strategy against volatile raw material markets. However, the real question is whether Cyclic Materials’ approach can produce rare earths at a price and scale that actually competes with mined alternatives—or whether this investment is merely a PR play for corporate sustainability narratives.
The road to a truly circular rare earth economy is long, and without a drastic shift in policy and technology, it’s unlikely that recycled REEs will break China’s stranglehold on the industry anytime soon.
Daniel
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