ReElement & ERI Claim a Rare Earth Breakthrough-But Investors Should Read the Fine Print

Nov 20, 2025

Highlights

  • ReElement Technologies and ERI announced a strategic partnership to produce refined rare earth oxides from recycled magnet waste.
  • Targets include domestic supply chain needs and defense applications.
  • ERI's collection network and ReElement's pilot-scale refining show promise.
  • Claims regarding 2026 commercial scaling, AI-driven sorting, and 'leading refiner' status require investor scrutiny.
  • The partnership lacks downstream magnet manufacturing capacity needed to close America's strategic supply gap.
  • Though an encouraging start, this is not yet a complete solution.

ReElement Technologies (opens in a new tab) and Electronic Recyclers International Inc (opens in a new tab) (ERI) unveiled twin press releases announcing a strategic processing partnership to produce refined rare earth oxides from recycled magnet waste. The story hits all the right policy notes: circularity, domestic supply chains, defense applications, and AI-driven feedstock identification. On paper, it sounds like a U.S. industrial leap forward. In practice, the announcement raises important questions that investorsโ€”and policymakersโ€”must interrogate.

The agreement gives ERI responsibility for collecting and pre-processing end-of-life magnet material across its vast electronics recycling network. ReElement, through its parent American Resources Corporation (opens in a new tab) (AREC), will refine this magnet scrap into 99.99%+ purity rare earth oxides at Noblesville, with scale-up promised at a 400,000-sq-ft Marion, Indiana facility by early 2026.

What Rings Trueโ€”and What Requires Measured Skepticism

Letโ€™s start with the verifiable:

Accurate:

  • ERI is indeed the largest electronics recycler in the U.S., with significant ability to aggregate magnet-containing devices.
  • ReElement has shipped trial (e.g. pilot) quantities of high-purity REOs, including neodymium and dysprosium, according to prior disclosures.
  • The U.S. needs non-Chinese magnet-grade supplyโ€”and recycling will be part of the solution.

But several claims fall into the category of aspirational marketing:

Questionable Scaling Timelines:

Transitioning to โ€œlarge-scale commercial outputโ€ in 2026 from a still-maturing Noblesville line requires capital, permitting, multi-stream QA/QC, and feedstock reliability that remain unproven.ย  Rare Earth Exchanges (REEx) suggests investors interrogate such data.

AI-Driven Feedstock Sorting:

ERIโ€™s claim of โ€œAI-driven software and hardwareโ€ to identify rare-earth-bearing materials sounds more like a branding flourish than a technological leap. Magnet detection is well understood; AI is likely not the differentiator, but we suppose it could be at some point.

โ€œLeading Refinerโ€ Language:

ReElement positions itself as the โ€œleadingโ€ U.S. REE refinerโ€”yet no independent market verification exists. MP Materials and Energy Fuels have materially larger throughput and established offtake structures.ย  Phoenix Tailings is pivoting toward the segment that represents a bottleneck.ย  The REEx processor ranking would be a more reliable benchmark.

Where the Press Releases Glide Past Reality

Both statements overstate the immediacy of national impact. A partnership is not a supply chain. The U.S. remains without domestic sintered NdFeB magnet manufacturing at a commercial scale. Without downstream magnet capacity, high-purity oxidesโ€”whether mined or recycledโ€”cannot close the strategic gap.

Moreover, we need to monitor carefully. Investors familiar with ARECโ€™s filing cadence have shared with REEX a familiar pattern: ambitious claims, unclear capex, and future tense verbs doing heavy lifting.

The Investor Takeaway: A Promising Start, Not a Finished System

The partnership has potential. Recycling is essential. ReElementโ€™s chemistry may prove valuable. But scaling magnet-grade purification is a different game than producing lab-scale oxides. The U.S. is hungry for credible magnet circularity, and this effort should be watched closelyโ€”but not accepted uncritically.

ยฉ 2025 Rare Earth Exchangesโ„ข โ€“ Accelerating Transparency, Accuracy, and Insight Across the Rare Earth & Critical Minerals Supply Chain.

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By Daniel

Inspired to launch Rare Earth Exchanges in part due to his lifelong passion for geology and mineralogy, and patriotism, to ensure America and free market economies develop their own rare earth and critical mineral supply chains.

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