The Hidden Magnet Crisis Behind India’s Imminent Auto Slowdown: How Severe?

Highlights

  • Indian automakers face margin pressures in Q1 FY26, with China controlling over 90% of global rare earth magnet manufacturing.
  • The government unveils a strategic ₹1,345 crore incentive scheme to develop domestic rare earth magnet manufacturing capabilities.
  • Short-term imports from Japan and Vietnam will bridge supply gaps while India develops its own rare earth magnet production ecosystem.

India’s automakers are bracing for a bruising Q1 FY26, according to a recent HDFC Securities (opens in a new tab) report summarized in The Economic Times (opens in a new tab). Margin pressures loom large—driven by spiking raw material prices, regulatory cost burdens, and weak export tailwinds. But nestled within this well-worn macro story is a sharper signal: rare earth magnets, essential to electric and hybrid vehicles, may become a chokepoint. A piece today in The Economic Times rightly points out that nearly all such magnets—especially NdFeB (neodymium-iron-boron) units—are still sourced from China.  Yes, China controls over 90% of global rare earth magnet manufacturing, and its April 2024 export controls have tightened availability. The cost and complexity of magnet production—thanks to radioactivity, energy intensity, and precision metallurgy—mean few nations have viable alternatives. India’s domestic efforts remain early-stage, with no commercial magnet production to date.

But how crisp is the recent Indian assessment?   The phrase “imminent shortage” of rare earth magnets is used without supporting data. Are inventories drying up? Are Tier 1 suppliers signaling missed deliveries? We know of some shortages and production issues, but little is shared in the recent piece.  There’s no sourcing, no market pricing analysis, and no mention of demand-side slack—like delayed EV adoption—which might buffer the disruption. Rare Earth Exchanges (REEx) continues to investigate with planned Indian interviews.

Another questionable assertion: importing assembled components from China will “reduce localization and affect PLI eligibility.” This is plausible, but not a given. PLI (Production Linked Incentive) terms vary across sub-sectors, and exemptions may apply. The report implies inevitability without nuance.

Meanwhile, tire and aluminum producers get a pass—with optimistic notes on falling input prices—while no similar scrutiny is applied to rare earth market fluctuations, which also saw periods of price softening in early 2025.

The article captures a real, growing threat for India’s EV and auto industries: strategic material dependency. But in terms of rare earth coverage, the signal is fuzzy. No hard import figures, no supply chain interviews, and limited policy context leave readers with more fear than insight. For investors eyeing magnet metal plays or Indian OEMs, clarity on timelines, alternatives, and pricing is still scarce. REEx continues to investigate.

India Launches ₹1,345 Crore Incentive Scheme to Build Rare Earth Magnet Industry

In a strategic push to reduce dependence on China and secure critical supply chains, the Indian government has unveiled a ₹1,345 ($156m US) crore incentive scheme (opens in a new tab) aimed at jumpstarting domestic rare earth magnet production. Spearheaded by the Ministry of Heavy Industries, the program will initially support two manufacturers with subsidies to build end-to-end magnet manufacturing capabilities, from oxide refinement to high-performance NdFeB magnets. The scheme, expected to receive final approval within 15–20 days, complements India’s broader ₹3,500–₹5,000 crore plan to become a global player in the rare earth magnet supply chain. With major automakers and suppliers such as Mahindra & Mahindra, Uno Minda, and Sona Comstar expressing interest, the initiative underscores growing public-private alignment. Officials say short-term imports from Japan and Vietnam will bridge supply gaps while domestic mining via Indian Rare Earths Ltd scales up. Rare earth magnets are vital components in EVs, wind turbines, electronics, and defense systems, making this a high-stakes move amid China’s ongoing export restrictions.

Visit the REEx Forum (opens in a new tab) to discuss India further.

Spread the word:

CATEGORIES: , ,

Leave a Reply

Your email address will not be published. Required fields are marked *