Highlights

• White House plans to expand government-backed price floor for rare earth elements, starting with NdPr oxide at $110/kg.
• Initiative aims to accelerate US mining, processing, and recycling of critical minerals through strategic policy intervention.
• Policy creates potential for robust private equity interest and revaluation of US-based rare earth companies.

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Here is a Rare Earth Exchanges™ Market Intelligence Flash Update based on exclusive Reuters reporting from earlier this week. This marks a pivotal development with direct implications for pricing, investment, and valuation of ex-China rare earth players.

In a closed-door White House meeting on July 24, top Trump administration officials revealed plans to expand the U.S. government-backed price floor for rare earth elements, starting with NdPr oxide. According to Reuters, the $110/kg floor—originally granted to MP Materials via a DoD equity deal—is “not a one-off”. The same pricing model is now being offered to other rare earth firms operating within the U.S., with a goal to mirror the urgency of Operation Warp Speed.

What This Means for the Market

• Valuation Catalyst: A government-backed price floor drastically reduces downside revenue risk for rare earth firms, especially those in pre-revenue or development stages.
• Policy Signal: Trump’s team is clearly invoking wartime industrial mobilization logic—accelerating mining, processing, and recycling across the U.S. critical minerals chain.
• Strategic Implications: This fundamentally shifts capital risk modeling, potentially boosting the attractiveness of firms like Phoenix Tailings, REEcycle, Vulcan Elements, and Noveon.

Attendees Included:

• MP Materials, Apple, Microsoft, Corning
• Phoenix Tailings, Momentum Technologies, Vulcan Elements, REEcycle, TechMet, Noveon, Cirba Solutions, Redwood Materials, ReElement

Rare Earth Exchanges™ Insight

This initiative introduces a quasi-market mechanism where government underwriting effectively replaces China's pricing power with U.S. state-backed certainty. It creates conditions for robust private equity interest, public market revaluations, and potentially a new North American rare earth index benchmarked to a minimum floor.

“They want companies to partner,” said Vulcan CEO John Maslin. That message, combined with export restrictions still under consideration, places U.S. policy as the dominant driver of rare earth investment in the Western Hemisphere.

Conclusion

The rare earth price floor no longer appears to be a pilot. It may now emerge as a strategic policy tool—reshaping the global playing field. Expect repricing of U.S.-based NdPr assets, with ripple effects across ASX, TSXV, and LSE-listed companies seeking offtake or U.S. partnerships.

Stay tuned. Rare Earth Exchanges™ will track the follow-up meeting scheduled within 4–6 weeks.