General Motors Reaffirms EV "End Game" as U.S. Automakers Gain Time to Fund Transition

Sep 11, 2026

3 minute read.

Highlights

  • GM CEO Mary Barra reaffirms EVs as the long-term goal while acknowledging the U.S. transition will take decades
  • IEA projects EVs will reach nearly 28% of global new-car sales in 2026, even as U.S. adoption slows
  • Used EV wholesale values rose 11.4% year over year in May 2026, driven partly by elevated gasoline prices
  • A slower U.S. transition gives automakers time to build capital from ICE and hybrid profits, but China is not waiting
  • The NdPr-to-NdFeB magnet supply chain remains unready for rapid conversion, with qualification timelines spanning years

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Inspired to launch Rare Earth Exchanges in part due to his lifelong passion for geology and mineralogy, and patriotism, to ensure America and free market economies develop their own rare earth and critical mineral supply chains.

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GM CEO Mary Barra calls EVs the long-term end game, but a slower U.S. transition could give automakers time to build capital for the shift. (read full article...)

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