German Magnet Leader VAC Ramps Up U.S. Operations Amid Chinese Export Halt

Highlights

• China’s tightening grip on rare earth magnet supplies is driving Western companies like VAC to strategically reposition their global manufacturing and technical support.
• VAC is positioning itself as a premier alternative for US automotive, defense, and industrial manufacturers by embedding technical talent and offering design support.
• The rare earth magnet market is undergoing significant restructuring, with companies seeking to diversify supply chains away from Chinese dominance.

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As China tightens its grip on global rare earth magnet supplies, German-based magnetics powerhouse VACUUMSCHMELZE GmbH & Co. KG (opens in a new tab) (VAC) is moving decisively to expand its footprint in the United States. The company’s U.S. subsidiary VAC Magnetics LLC (opens in a new tab) is hiring an Application Engineer for Permanent Magnets to support North American clients, signaling a strategic push to meet growing demand for non-Chinese magnet solutions.

The newly created role, based in the Detroit metro area with national travel, underscores VAC’s intent to engage directly with U.S. automotive, defense, and industrial manufacturers. By embedding deep technical support onshore, VAC is positioning itself as a premier alternative for Tier 1 suppliers seeking to onshore or diversify magnet sourcing amid the Chinese export freeze.

Key strategic signals include:

Signal	Summary
Reshoring Push	VAC is actively targeting the U.S. reshoring wave with hands-on design support, including finite element analysis (FEA), magnet grade optimization, and coating selection
Automotive Focus	The location and TS-16949 quality emphasis clearly aim at EVs, hybrid platforms, and ADAS systems, all of which rely heavily on sintered NdFeB magnets now at risk from Chinese supply restrictions,
Germany Still Central	All R&D, production, and costing remain in Hanau, Germany—highlighting the continued lack of U.S.-based sintered magnet production capacity at commercial scale.
Education as Strategy	VAC’s rollout of “Magnet 101” sessions and personalized design assistance reflects a consultative market entry approach, equipping U.S. engineers to navigate shifting magnet options.
HRE Reduction Mandate	The position includes a specific focus on reducing heavy rare earth (HRE) content—particularly dysprosium and terbium, where China holds dominant supply—suggesting that VAC may be leveraging proprietary material innovations.

With China cutting off exports of certain rare earth materials to the U.S., companies like VAC are emerging as critical suppliers to rebuild Western magnet independence. However, without local U.S. production, even allies like VAC remain partially exposed to global supply chain risks.

VAC’s hiring move reflects an active, urgent repositioning of the rare earth magnet supply chain in response to Chinese export restrictions. While VAC still depends on overseas manufacturing, it is staking out territory in the U.S. market by embedding technical talent onshore to capture the wave of reshoring and diversification away from Chinese sources. This role also hints that demand for magnets is still growing despite macroeconomic headwinds, especially in auto, defense, and advanced manufacturing.

Benchmarking VAC vs. Chinese Leaders and U.S. Startups

Below is a sampling of companies.

Company	Headquarters	Magnet Focus	Supply Chain Position	Key Markets	Differentiators
VAC (VACUUMSCHMELZE)	Germany	High-performance sintered NdFeB, SmCo, Alnico	Midstream (manufacturing, design)	Automotive, defense, industrial	European quality, low-HRE R&D, aerospace-certified
JL MAG	China	High-volume sintered NdFeB	Vertically integrated	Global EVs, wind, appliances	Cost leader, heavy state backing, massive scale
Zhong Ke San Huan	China	NdFeB, bonded magnets	Fully integrated	Consumer electronics, autos	Strong R&D, deep Tsinghua University ties
Noveon Magnetics	Texas, USA	Recycled NdFeB magnets (rare earth circularity)	Limited, upstream + processing	EVs, defense, industrial	U.S.-based, 100% recycled material input
USA Rare Earth / Stillwater	Oklahoma + Texas	REE mining + sintered magnet plant (planned)	Full value chain (future state)	Defense, energy	Building U.S. supply chain end-to-end
Quadrant (TDK spinoff)	USA/Global	Bonded magnets, hybrid materials	Design + supply	Auto, robotics, electronics	Hybrid magnet IP, integration with electronics

*Note: there are several other relevant companies. This is meant to provide a brief snapshot, albeit limited.

Strategic Insights by Category

Company	Strengths	Weaknesses	Impact of Export Ban
Chinese Giants (JL MAG, Zhong Ke San Huan)	Scale, cost dominance, control of HRE supply, deep vertical integration	Vulnerable to Western trade restrictions, overexposed to Chinese policies, potential IP leakage concerns for U.S. defense and auto clients	Already disrupting U.S. procurement—Tier 1 U.S. clients seeking Western or allied alternatives
VAC (Germany)	Premium quality, well-regarded in aerospace and defense (e.g., NATO-compliant), deep magnetic design expertise, low-HRE initiatives	Still dependent on non-U.S. magnet production, slower to scale than Chinese peers, costlier per unit	Embedding engineers (like in Detroit) to capture OEM/defense business—not yet building U.S. production.
Noveon Magnetics	Focused on sustainability and circular economy—recycling used REE into new NdFeB. Not yet scaled to match defense or auto OEM volume needs; Domestic, secure supply chain potential; appeal to DoD and IRA-subsidized OEMs	Early-stage, high capex, delays in production capacity and quality consistency	Opportunity for rapid growth
USA Rare Earth	Claims it will be the first full U.S.-based mine-to-magnet producer—but full capability not yet proven or operational; Domestic, secure supply chain potential; appeal to DoD and IRA-subsidized OEMs	Early-stage, high capex, delays in production capacity and quality consistency	Opportunity for rapid growth
MP Materials	Eventually mine-to-magnet. Biggest mine in North America. As Reported by REEx pilot magnet capability and deal inked  with General Motors; Domestic, secure supply chain potential; appeal to DoD and IRA-subsidized OEMs	Early-stage, high capex, delays in production capacity and quality consistency	Opportunity for rapid growth

*Note: there are several other relevant companies. This is meant to provide a brief snapshot, albeit limited.

VAC’s Place in a Realigning Market

VAC sits in a strategic middle ground between low-cost Chinese giants and underbuilt American startups. It offers trusted European manufacturing, deep materials science pedigree, and now, via VAC Magnetics LLC, a North American footprint to serve reshoring clients. However, its lack of U.S.-based magnet production may limit its role in government procurement requiring domestic sourcing unless it partners or expands production locally.