Baotou Rare Earth Research Institute Launches Rarekey® Functional Fiber-Joeone Takes Technology Into Mass-Market Apparel

Highlights

• Baotou's Tianjin branch launched Rarekey®, a rare-earth functional fiber platform, now entering commercial apparel via Joeone's Xingyao collection.
• RETEX™ fabric claims temperature regulation of ~2.5°C, far-infrared management, and Grade 3A antibacterial performance using lanthanum in the fiber.
• The launch marks China's continued push to monetize rare-earth expertise downstream—from raw materials into branded consumer products.
• No independent performance data, production volumes, or rare-earth content figures were disclosed; all claims are company-reported.
• Baotou's institute previously partnered with Anta on rare-earth fabrics, signaling a decade-long strategy to commercialize functional textile applications.