The U.S. is financing a rare earth supply chain faster than it can build one—REEx forecasts meaningful mine-to-magnet scale by 2029–2030, not 2027.
Company Profile
Attero Recycling
Overview
About Attero Recycling
Attero Recycling Pvt. Ltd. is a privately held, Noida, India-based electronic-waste and lithium-ion battery recycling company and one of India’s leading recoverers of critical metals and rare earth elements. Founded in 2008 by Nitin and Rohan Gupta, Attero operates state-of-the-art facilities in Roorkee, Uttarakhand, where it processes end-of-life electronics and lithium-ion batteries to recover cobalt, lithium, nickel, copper and rare earth elements such as neodymium, reducing India’s import dependence on critical minerals. Sitting in the downstream, circular-economy segment of the rare-earth supply chain, the company runs Selsmart (a consumer platform for selling end-of-life electronics) and Metal Mandi (a B2B marketplace for recovered and refined metals). Attero has announced plans to scale its recycled rare-earth production capacity from around 300 tonnes to 30,000 tonnes per year, backed by a multi-billion-rupee investment, positioning itself as a key player in sustainable critical-mineral recovery.
Investor Snapshot
Operations & Materials
Corporate Structure
REEx Intelligence
Recent Articles
Trump's Defense Production Act move preserves critical mineral scrap as strategic feedstock, but China's midstream dominance remains the real bottleneck
India launches a $4B critical mineral mission and magnet incentive program, but China's 30-year industrial head start still defines the rare earth race.
Paladin Envirotech is expanding U.S. e-waste recycling facilities, but turning electronic scrap into magnet-grade rare earths remains far harder than
India's Union Budget 2026 may elevate critical mineral recycling to core infrastructure, led by Attero's expansion and strategic supply goals.
NdFeB magnet recycling is accelerating globally with billion-dollar investments, innovative technologies, and policy mandates driving circular supply chains.
China dominates the heavy rare earth supply chain through Myanmar, controlling 98% of global refining with significant geopolitical and environmental implicati…
Explore how Western companies are pioneering rare earth recycling to address critical mineral supply challenges and reduce global dependency.
The US is rebuilding its rare earth supply chain, creating massive job opportunities across mining, processing, and manufacturing sectors from upstream to down…
Explore the growing rare earth workforce across mining, processing, and manufacturing, with critical skills needed to build a resilient domestic supply chain.
Sona Comstar plans domestic rare earth magnet production for EV market, signaling India's strategic move towards self-reliance in critical mineral manufacturin…
Attero's innovative technology transforms e-waste into high-purity rare earth elements, scaling capacity to 30,000 metric tons and supporting India's critical…
